December, 2008

R Inglish speling & punctuation 2 hard 4 kidz?

A couple of months ago I read in a Times article that the president of the Spelling Society wants to dump the apostrophe. Apparently he also suggested pupils should be allowed to spell words phonetically.  Mmm great idea.

Read the rest of this page »


Pep up your sales letters

I got a great sales letter from catalogue and online clothes company, Boden last week.  “Hello Ms Swift” it opened.  “A few months ago you set our hearts racing by requesting a catalogue full of our lovely clothes.  Since that initial flicker of interest we haven’t heard a squeak.”

It carried on that chatty, light-hearted tone, and offered me £10 off my first purchase.  It was signed by Johnny Boden as are most of Boden’s communications.  If you ring the company and the line is busy, you get a message from Johnny himself.  (Well, I like to believe it’s Johnny).

Read the rest of this page »


Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog