December, 2008
R Inglish speling & punctuation 2 hard 4 kidz?
A couple of months ago I read in a Times article that the president of the Spelling Society wants to dump the apostrophe. Apparently he also suggested pupils should be allowed to spell words phonetically. Mmm great idea.
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Pep up your sales letters
I got a great sales letter from catalogue and online clothes company, Boden last week. “Hello Ms Swift” it opened. “A few months ago you set our hearts racing by requesting a catalogue full of our lovely clothes. Since that initial flicker of interest we haven’t heard a squeak.”
It carried on that chatty, light-hearted tone, and offered me £10 off my first purchase. It was signed by Johnny Boden as are most of Boden’s communications. If you ring the company and the line is busy, you get a message from Johnny himself. (Well, I like to believe it’s Johnny).
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