June, 2009

Wardrobe rage results in new word

I invented a new word today.  Pantrum. It happened quite by accident but I’m really rather pleased with it. 

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Why bad business writing is like a cheap sandwich

It’s lunchtime on a lovely sunny summer’s day.  You’ve taken your sandwich to the park and you sit down to enjoy it. You take your first bite.  Disappointment follows very quickly.

Instead of being packed with big chunks of avocado, as the packaging promised, it’s stuffed with flavourless, boring ingredients that bulk it out.  Things like limp lettuce, pointless mustard and cress, watery mayo, and soggy tomatoes.  And hidden away somewhere in that lot is just a teeny tiny hint of avocado. 

And that’s like bad business writing although, unlike our sandwich, it probably wouldn’t even tempt you in the first place. 


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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog