I invented a new word today. Pantrum. It happened quite by accident but I’m really rather pleased with it.
It’s lunchtime on a lovely sunny summer’s day. You’ve taken your sandwich to the park and you sit down to enjoy it. You take your first bite. Disappointment follows very quickly.
Instead of being packed with big chunks of avocado, as the packaging promised, it’s stuffed with flavourless, boring ingredients that bulk it out. Things like limp lettuce, pointless mustard and cress, watery mayo, and soggy tomatoes. And hidden away somewhere in that lot is just a teeny tiny hint of avocado.
And that’s like bad business writing although, unlike our sandwich, it probably wouldn’t even tempt you in the first place.