September, 2009
A few little words – why straplines matter
I spotted one of the most ill-considered company straplines I think I’ve ever seen the other day. I was on my way into Kingston when I noticed the logo on the van in front of me.‘National Clamps’, the jolly, bright yellow logo proclaimed.
But it was the line that cut through the logo that made me snort with derision. Written in a soft script typeface, to give it that human touch, was the phrase ‘We Care’. ‘National Clamps – We Care’? Do me a favour.
Read the rest of this page »