September, 2009

A few little words – why straplines matter

national-clamps-logo.jpgI spotted one of the most ill-considered company straplines I think I’ve ever seen the other day.  I was on my way into Kingston when I noticed the logo on the van in front of me.‘National Clamps’, the jolly, bright yellow logo proclaimed.

But it was the line that cut through the logo that made me snort with derision. Written in a soft script typeface, to give it that human touch, was the phrase ‘We Care’.  ‘National Clamps – We Care’?  Do me a favour.

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

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