April, 2010

Alternative remedies – simple words for clearer business writing

It really does grate on me when I read letters, adverts, leaflets, or whatever, that sound like the written equivalent of a telephone voice. You know what I mean – when someone suddenly adopts a style they wouldn’t normally use. I think they do it to appear intelligent. However, it makes them sound dull and stilted. It also makes the copy pretty unpleasant and uninviting.

This is going to be a regular post (every two months). I’ll feature two words that are common culprits each post and give you some alternatives. Together we can rid business writing of these stodgy intruders!

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End apostrophe abuse

There I was tucking into my porridge, when a leaflet from my local leisure centre dropped through the door.

I like having something to read with my breakfast so I started to flick through it. There was a rather large ad on the back page (so a good, prominent position that most likely cost quite a bit) and the heading read:

“Wedding Video’s.”

Oh dear. Not a good start. Misplaced apostrophes are my bugbear and for the life of me, I don’t understand why anyone thinks it’s correct to use one in a plural. Reading further down the ad, I came across:

“Children’s Party’s”.

Breakfast now totally ruined, and indigestion setting in, I decided to write about apostrophe abuse again.

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog