September, 2010

Don’t make marketing promises you can’t keep

I’m in the business of writing succinct, punchy copy for my clients. It needs to engage their audiences and persuade them to buy a product or service. But neither my pithy, persuasive copy nor their eye catching designs count for anything if my clients can’t back up their claims.

Yet all too often we are lured in by smart advertising and clever words, only to find out that the service doesn’t live up to our expectations.  And if my experience this week is anything to go by, I’d suggest banks are the worst offenders.

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog