October, 2010

Simple steps for a successful Google AdWords campaign – guest post by web design agency, Padmedia.

Search engine marketing is an effective way to reach a large audience through the results pages, and to generate traffic and leads to your website. It’s effective because it targets people who are already searching for the types of products or services you offer.

There are three dominant tools in search engine marketing – Google, Yahoo, and Bing. Google has always had the largest share and that’s why it’s always best to start with Google AdWords.

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Think like your customer

Setting up internet banking for an account that’s been open for 18 months proved rather more difficult for my partner, Graham, than he imagined.

I won’t go into everything that went wrong; I want to highlight one thing in particular to show how important it is to be clear and put ourselves in our customers’ shoes. Nowhere is that more important than in our copy.

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog