Search engine marketing is an effective way to reach a large audience through the results pages, and to generate traffic and leads to your website. It’s effective because it targets people who are already searching for the types of products or services you offer.
There are three dominant tools in search engine marketing – Google, Yahoo, and Bing. Google has always had the largest share and that’s why it’s always best to start with Google AdWords.
Setting up internet banking for an account that’s been open for 18 months proved rather more difficult for my partner, Graham, than he imagined.
I won’t go into everything that went wrong; I want to highlight one thing in particular to show how important it is to be clear and put ourselves in our customers’ shoes. Nowhere is that more important than in our copy. Read the rest of this page »
Read the rest of this page »