May, 2011
Fifa Fo Fum, make sure your words don’t come undone
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Love it or hate it, football is dominating the front and back pages of the papers at the moment. To non-football fans the corruption allegations facing Fifa, the sport’s governing body, probably won’t be in the least bit interesting. However one piece of ‘evidence’ that’s been revealed is a stark reminder to make sure what we write clearly represents what we mean!
What? No apostrophe in getaways? Get away!
Oh dear. How much money must this hotel chain have spent on these promotional vending cups? And it’s not a bargain basement hotel chain either. It’s one that understandably seems to pride itself on its attentiveness and attention to detail.
Mistakes are very easy to make but sometimes it’s better to cut your losses and destroy the evidence rather than cheapen your brand.
Are they really selling babies?
Well, I knew times were tough but this poster advertising a nearly new baby sale seems a little extreme. It even says they are ‘to buy or sell’!
Concise is always good, particularly when space is very limited, but it’s also important to be clear so your message isn’t ambiguous.
OK, I realise no-one is really going to think it’s a sale of babies but it did make me smile.
