April, 2012

April Client of the Month – Ashtead Performance Group

April’s client of the month is Simon Aldridge, MD of Ashtead Performance Group (APG).

I’ve worked with Simon for the last five years, ever since he asked me to write the words for APG’s website.

APG works with senior teams to equip them to achieve excellent performance across their business. And therein lay the challenge.

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Book launch at The V&A Reading Room cafe

Last night I had the great pleasure of seeing one of my oldest and closest friends launch her first book: ‘Concept to Customer’.Aimed at fashion management students, it’s published by AVA Publishing in their ‘Basics: Fashion Management’ series.

Now as any fashion student or aficionado knows, the Victoria and Albert Museum is home to some of the best fashion displays and collections in the world. So where better to hold the launch party than the very stylish V&A Reading Rooms cafe  on Exhibition Road near South Kensington station?

Wine and books -what a great concept!


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Cut-out quotes: beautiful papercut art from Ant Design

If you’ve visited my blog before you’ll know I like images created with words:  I’ve written about several artists who work in this way.

I discovered Ant Design’s papercuts the other day and I love them. I know Ant Design as a graphic design agency founded and run by the very talented Kashmira Jhaveri. I also knew that, as well designing materials for corporate clients, Ant Design also has a gift range  but I’d no idea these lovely delicate pieces had been added.

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog