“What would you like your children to inherit? A house? A clock? The family silver? Or something a little more valuable?” So begins the new TV ad from Center Parcs
The ad ends with an excellent strapline: “Memories start here.” So far, so good.
I hate to be picky (really, I do) but can you really inherit a memory? Surely, memories are individual and personal, and based on experience. Otherwise wouldn’t it be a bit like Bladerunner, you know when the nasty Tyrell Corporation implants other people’s memories into the ‘replicants’ they’ve created?
You can read or listen to someone else’s memories of course, but surely the point of the ad is that a Center Parcs holiday creates lasting memories for the people who experienced it. You had to be there in other words.
I know that Adland stretches language and grammar – and often to good effect, but this is a stretch too far for me.
Great images, great strapline, and of course that glorious soundtrack through!