October, 2013

Client of the month – Evoke bespoke furniture

I do love my job – especially when I get to work with clients like Evoke – a bespoke furniture maker based in west London.

Evoke is a small company that likes to keep business local to make sure each client gets a truly personal service. I love their ethos and of course their stunningly beautiful products which are a joy to write about.

Each piece of Evoke furniture is made for a particular space and to fit with the client’s taste and lifestyle. There are no sales people. One of the team, usually head designer, Tom, will visit each client to find out exactly what they want, and to see the space.

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Put your writing on a diet

Slimming down what you write needn’t mean your copy loses weight – it actually makes it stronger. Important points will stand out more and people will be more likely to read it.

We all cave into temptations now and again such as stuffing our copy with redundant words. But just as you might choose an apple instead of a cupcake (yeah, right) try to choose less flabby words and phrases for your writing.

The word ‘that’ is a good place to start.

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Choosing key words… with Peter and Jane

keyword_imgAh. Information.  Sometimes it comes from the unlikeliest of places. Like this gem about Ladybird books from, ahem, the BBC TV show, Flog It!

Its groan out loud, pun-strewn format is the last place I’d imagine discovering interesting wordy things. But in an old episode re-shown recently, presenter Paul Martin visited the Ladybird HQ in Loughborough and revealed this fascinating fact about one of its famous series of books.

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog