Book launch at The V&A Reading Room cafe

This entry was posted on Thursday, April 5th, 2012 at 8:07 PM

Last night I had the great pleasure of seeing one of my oldest and closest friends launch her first book: ‘Concept to Customer’.Aimed at fashion management students, it’s published by AVA Publishing in their ‘Basics: Fashion Management’ series.

Now as any fashion student or aficionado knows, the Victoria and Albert Museum is home to some of the best fashion displays and collections in the world. So where better to hold the launch party than the very stylish V&A Reading Rooms cafe  on Exhibition Road near South Kensington station?

Wine and books -what a great concept!



It was a lovely conclusion to a long and often tiring process. I watched her go from excitement at being asked by to write the book to frustration and exhaustion, then back to excitement as she got the proofs. I guess it’s a pattern familiar to any author.

Although I can’t claim any great input I did some initial proofreading and editing before she submitted chapters to AVA . So, I do feel more than a little affection for ‘Concept to Customer’.


There’s already been some great feedback from a number of universities such as Glamorgan and the University of West London. And from September 2012, it will be a core text for all stage one students on the BA (Hons) Fashion Management course at Robert Gordon University, Aberdeen.

I’ve known Virginia since we were 11 (so around ten years …) and even back then she knew she wanted to work in fashion. She achieved her ambition and spent 25 years in the industry, first as a designer then in supply chain and product development for Courtaulds Textiles. She’s now course leader on Westminster University’s MA Fashion Business Management course.

Phew. And if I sound like a proud friend, that’s because I am!

So if you know anyone who’s on a fashion management course, or needs to know more about the business of fashion, point them in the direction of ‘Basics: Fashion Management: Concept to Customer’ by Virginia Grose.


It’s available from Waterstone’s (with an apostrophe), AVA’s website, the V&A’s bookshop and Amazon.




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Hello. I'm Elaine, I'm a copywriter and this is my blog.

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