Apostrophe atrocity – even museums make mistakes

This entry was posted on Tuesday, April 23rd, 2013 at 11:00 AM

Go on admit it. I bet when you see those chalk boards outside shops and cafes, with their incorrectly placed or missing apostrophes, you’re  tempted to do something about it aren’t you? I know I am. But I don’t think I’d ever go as far as this museum visitor who whipped out their ballpoint to correct an error on an information board.

I can imagine the visitor’s incredulity as first they spot the mistake, then double-check to confirm that, yes, not only has someone misspelt ‘lys’ as in fleur de lys, but they’ve compounded their mistake by incorrectly inserting an apostrophe. And in a museum too…

So out comes the ballpoint, the offending word is angrily struck through, and the correct version is scrawled above.

Actually, it wasn’t the only mistake I spotted on the information boards as I wandered around – not that I was looking for errors – the enchanting collection held my attention. I’m not going to mention the name of the museum because it’s a little gem and they do everything else so well

Possibly like the person who took pen to board , I somehow imagine museums are above this sort of mistake, or at the very least, they have a thorough proofreading process before public signage gets printed.

I guess the truth is the museum probably has an small team with an impossibly heavy workload. And certainly not enough money rectify this sort of mistake by getting the boards reprinted.

It’s a rather harsh lesson in the necessity of thorough proofreading to save embarrassment, maintain a professional image, and save money.



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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

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