August, 2013

Client of the Month – New Era Internet




Copywriting can be a lonely occupation so it’s great to collaborate with other creatives such as design agencies.

And it’s doubly nice when the team is as great to work with as Croydon-based web development and online marketing agency, New Era Internet

Our first project together was a large and complex website for Camstage an established, well-respected supplier of screens and stage curtains to cinemas and theatres. The complexity and scale made it a real relationship tester but we worked well together and had some fun along the way!

Since then we’ve worked on several other websites including Connect Hair and Ian Allan Travel.

New Era Internet is a division of UK internet service provider, Tollon, established in 1997,  which provides a range of services from shared to dedicated cloud based hosting.

The New Era division offers a complete service from initial planning and design, to deployment, management and marketing. Services include web design, development, SEO, marketing, social media and website hosting.

New Era’s clients are mix of large, medium and small businesses across the UK and abroad. And they’ve also built a loyal base of local customers in Croydon and South London.

The agency covers everything from start-ups wanting a new website to complete website redesigns for established companies such as Camstage and Ian Allan Travel.

The New Era team is always looking for the best platforms and products to give clients exactly what they want and need to make them successful. For example, they specialise in WordPress development because it provides clients with excellent content management features.

But choosing the best products is just one way which New Era excels at customer service. They’re on the client’s side from the word go, quickly getting to understand the business and advising them on the best route to achieve their goals.  The result is a great looking, user-friendly site that gets found by the search engines too.

And here’s what they think of me!

“We have worked with Elaine on a number of projects and it has been an absolute pleasure. She produces some fantastic copy, with an excellent attention to detail and a thoroughly engaging writing style. Elaine is also able to adapt her tone of writing effectively to communicate and convey brand messages to a variety of different audiences.

As we’re a web development and online marketing agency, search engine optimisation is a high priority for us and our clients. Great copy makes for great SEO and Elaine understands this very well. She is brilliant at producing optimised website copy with SEO in mind that gets the balance between keywords and readability just right.

Thank you very much Elaine, we look forward to continuing to work with you in the future.”





June client of the month – St Georges Finance

St Georges (no apostrophe!) Finance  is my client of the month for June.

St Georges Finance is an independent funding specialist working mainly in the property sector. Clients include people who want to start property portfolios, SMEs who need finance to buy business property, and residential property developers.

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April Client of the Month – Ashtead Performance Group

April’s client of the month is Simon Aldridge, MD of Ashtead Performance Group (APG).

I’ve worked with Simon for the last five years, ever since he asked me to write the words for APG’s website.

APG works with senior teams to equip them to achieve excellent performance across their business. And therein lay the challenge.

Read the rest of this page »


Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

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