October, 2009
What’s the point of political slogans?
Hot on the heels of my post about straplines, here’s a BBC News online article speculating on the sound-bite Cameron will use to close the Tory conference.
As with straplines, a lot of thought and care has to go into political party soundbites. Yeah, I know. Hard to believe when you hear some of them. Some sound as though they’ve been scribbled on an expenses chit in the back of a limo, on the way back to that second home. Others reek of a slick advertising agency.
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Predictors of beaconicity banned from holistically synergising stakeholder engagement
No it doesn’t make sense but so much local authority speak doesn’t. However the Local Government Association’s ban on jargon certainly does.
R Inglish speling & punctuation 2 hard 4 kidz?
A couple of months ago I read in a Times article that the president of the Spelling Society wants to dump the apostrophe. Apparently he also suggested pupils should be allowed to spell words phonetically. Mmm great idea.
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