Client of the month: The Green Cornwall

This entry was posted on Tuesday, March 6th, 2012 at 12:00 PM

OK. I admit it. Client of the month isn’t an original idea. I’ve pinched it from friend and frequent collaborator, Robert Games of Padmedia.  Thanks Rob!

I think it’s a great way to let you know what I do, and at the same time, tell you about some of the lovely, inspiring people I work with. And no prizes for guessing how often I’ll be posting it ..

First up is The Green Cornwall - luxury house and holiday cottages on the edge of Bodmin Moor.

 

I was jumping for joy for two reasons when Moira, owner of The Green, Cornwall asked me to work on her weddings brochure.

For one I’ve loved Cornwall ever since I was child and we try to get there several times a year. And secondly, Moira contacted me through Twitter proving that it really can lead to business.

About The Green

The Green is a former cheese farm on the edge of Bodmin Moor, not far from the mysterious Cheesewring rock formations at Minions.

Moira and her husband, Mike, have converted the farm to create a luxury hideaway that feels like it’s in the middle of nowhere. The Green comprises a beautiful house that sleeps 12 and five stylishly decorated cottages.

The House (image ©Elaine Swift)

Cheesewring, Bodmin Moor (image ©Elaine Swift)

 

Background

The Green is perfect for large gatherings such as weddings, and Moira and Mike have converted one of the buildings into a stunning space in which couples can tie the knot. Or for the more romantic, there’s a pretty wooden arbour overlooking a valley surrounded by woodland and views over the moors.

It was the wedding offering that Moira wanted my help with. She’d put together a brochure to promote it but wasn’t happy with the copy. She felt it lacked emotion and commissioned me to rewrite it for her.

 

 

What I did

I grilled Moira about The Green: why does it lend itself to weddings? What makes it so special? What kind of people was she trying to reach with the brochure?

I think I may have drained her by the end of the conversation. As for me, I just wanted to be there!

Moira was so enthusiastic that I got a very good idea from our first conversation of what it would be like to hold a wedding there. I discovered that the special ingredient is a combination of breathtakingly beautiful setting, freedom to stage the type of wedding you want, with fabulous service and support to help you achieve it.

As well as getting a good brief, I was lucky enough to have the design to work to so I knew how much space I had for the words. It doesn’t always happen, but when it does it makes life easier for everyone involved.

I thoroughly enjoyed working on the brochure and was thrilled to see the finished item when we stayed in one of the cottages in February. And it is indeed a very special place.

 What the client said

“I was struggling to write the copy for our new wedding brochure. We had some lovely photos and a great design but I just couldn’t get the words right.

“I connected with Elaine (though Twitter) and thought she was definitely someone I could work with.

“Elaine spent a lot of time talking to me about the business and really probed to understand what we are about. She was very professional and thorough in her approach. I got exactly what I was looking for in both tone of voice and content, and working with Elaine was a pleasure.”

 

Find out more

Visit www.thegreencornwall.co.uk or take a look at my review on the Your Holiday Planner website.

Early morning view from our balcony (image ©Elaine Swift)

Cheesewring rock formation (image ©Elaine Swift)

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

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