Case studies are so useful. Existing and potential clients can see your successes and the kind of work you do. They demonstrate to senior management and shareholders that you are getting results.
Case studies can be used on websites, in annual reports and in newsletters. Their length can vary from short and snappy to more in-depth reports.
Elizabeth Finn Care asked me to interview four of its beneficiaries and write case studies for its annual report. The brief was to write something that had emotion. It was difficult. Talking to these amazing people about their situations and day-to-day battles was humbling and inspiring.