Make effective communication part of your strategy for success in 2014 and beyond
Communicating effectively with existing and potential clients, is proven to be one of the traits of successful businesses. And they invest to get their communications right.
I have over 25 years’ experience of writing clear, succinct and compelling copy for businesses of all sizes and across a range of sectors. Because of my marketing background, I understand your communication challenges. And I know what it’s like to be the client!
I’ve created a number of copywriting packages to help you put strategies in place to communicate more effectively with your existing and potential clients over the next 12 months.
The packages offer between 15-25 % discount for Kingston Chamber of Commerce members who commit to weekly, monthly or quarterly e-newsletters, blog posts, or a flexible strategy and tactical approach for 12 months. This equates to 12 months’ work for the price of 10.
As well as saving you money over 12 months, the packages will also help you become more strategic in your approach to marketing.
Why does effective communication matter?
A prospect needs to know you exist and you need to be visible or targeted enough to attract and hold their attention. And you want to be remembered for the right reasons.
A loyal customer needs to know how much you appreciate their loyalty. You’ve built up trust with them, but it needs to be nurtured. They want to hear from you and have a deeper dialogue: one that makes them feel special and respected.
Communication should bring value, so you have to strike a balance between being available and attentive, and being in your face, dull and pushy.
So to be effective communication needs to be part of a considered and well-planned businesses strategy – not just a short-term tactic.
Consistency, clarity, and quality are very important when marketing your products or services.
I can help you plan frequency, channel and content.
Take a look at the packages and call me to discuss how I can help you.
Option one – Quarterly Campaign
Quarterly e-newsletter comprising up to five articles. Includes planning meeting for content and schedule, writing copy including any research, production and mail-out, plus template design.
Set up £375 + VAT
£76 + VAT per month. Normal price: £88 + VAT
Option two – weekly campaign
Weekly blog posts – up to four each month. Includes meeting every three months to discuss content plus flexibility to react to relevant news, writing copy including any research.
£585 + VAT per month. Normal price: £780
Option three – monthly campaign
Monthly e-newsletter comprising up to five articles. Includes planning meeting for content and schedule, writing copy including any research, template design production and mail-out.
Set up £375 + VAT
£350 + VAT per month. Normal price: £390 + VAT
Option four – flexible tactical dedicated days (12)
As part of an agreed strategy. I would act as your internal copywriter working on all marketing materials, writing any combination of web articles, blog posts, e-shots etc.
(New websites would need to be priced separately.)
£350 + VAT per month. Normal price £420