Websites
Define Financial Planning
Define is an independent financial advice consultancy. I was asked to write website copy that was engaging and friendly. At the same time, given the nature of the business, it had to be professional as well as inspiring confidence and trust.While most of Define’s clients are high earners they vary in age so I had to take this into consideration.Define was keen to steer clear of jargon and to have terms explained clearly but without patronising its clients.
Plan2Do
Plan2Do is a business improvement consultancy based in London and The Midlands. They wanted website copy that moved away from dull, boring consultancy-speak. The copy needed to grab attention but explain what Plan2Do is about in a clear, professional and approachable way.And it definitely had to be a jargon-free zone.
Aspects dlm
Aspects dlm is a skills training and business development consultancy specifically for dental laboratories. It combines quality skills training for lab technicians with sound business development know-how.The copy needed to appeal to lab owners as well as technicians.I was asked to write copy that was clear, concise, and professional but that was also approachable and friendly.
Ashtead Performance Group
APG’s MD, Simon Alldridge, wanted to get away from the negative image of business consultants. He wanted copy that was fresh, pleasant to read, and was most definitely devoid of jargon (funny how I keep getting that request!). I worked with Simon on the structure of the site and liaised with his designer. I also introduced him to a graphic designer who handled the branding for him.Work with APG is ongoing. I edit the APG newsletter, ‘Sharpening the Axe’, which is mailed every other month. In between we send out a standalone article called‘Three minutes on …’
Edible Beauty
Online beauty store, Edible Beauty, wanted copy that brought their products alive so that visitors could almost ‘smell the ingredients’.All Edible Beauty’s products are 100% natural and organic. You won’t find any nasty, harsh chemicals in anything they sell. In fact the ingredients are so pure you could eat them. You’d have to be quite hungry though because I don’t think they’d taste particularly nice!The site was a joy to write and I loved finding out about all the different products and what makes them so pure.I’ve done other work for Edible Beauty too including an email campaign to launch the company.