Websites
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Edible BeautyEdible Beauty was a fabulous project. Sandra Jones, who set up the company, has been fastidious about selecting the brands for this natural and organic online beauty store. She wanted products that were natural, safe and environmentally friendly but she wanted them to be high-end and luxurious too. She wanted the copy to reflect this. It had to be friendly and relaxed but also needed to appeal to the type of people who love Molton Brown, Space NK and Clarins.
My work with Edible Beauty is ongoing - take a look at the e-marketing launch campaign. A press campaign and quarterly newsletter are also planned. -
APGSimon Alldridge, the MD of Ashtead Performance Group (APG) wanted a communications plan to develop his business. The plan included a new website, newsletter, articles for the website and as part of an email strategy, as well as contributing articles to other publications.
He wanted his website to reflect his hands-on, no nonsense approach to consulting. Above all he wanted to steer clear of the preconceived image of business consultants. The obvious way to achieve this was through the language used in the copy. It’s clear, concise, says what he does and how he does it, and it avoids business speak! -
Websolve - Websolve specialises in website design at affordable prices and is aimed at small businesses and sole traders. As website designers they understand the role of good online copy in getting the right message to potential customers.
I worked with their existing copy making it clearer and more concise. Websolve gave me a list of keywords for each page which I integrated into the text.
Paper ContractsDavid wanted a clear, concise reworking of his website copy. He wanted a style that gave fresh, friendly approach to business consultancy without most of the jargon.
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Katrin HermannsThis was such a lovely project to work on. Clothes, make-up, shopping - it doesn’t get any better. Katrin wanted to get away from the Trinny and Susannah approach to image consultancy. It was important that her personality shone through and that she came across as knowledgeable but unthreatening. She wanted to reassure visitors that a consultation can be fun as well as life-changing.
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Office and General Cleaning information cards
Pulse Marketing asked me to write copy for a series of A4 information cards for their client, Office and General. O&G were re-launching with a new brand identity. They wanted to let potential and existing clients know about the wide range of services they offer.
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NikonThe Superbrands book explores the history, development and achievements of many of the strongest brands in Britain. I’ve written Nikon’s entry for the book several times.