Simple steps for a successful Google AdWords campaign – guest post by web design agency, Padmedia.

This entry was posted on Thursday, October 28th, 2010 at 11:47 AM

Search engine marketing is an effective way to reach a large audience through the results pages, and to generate traffic and leads to your website. It’s effective because it targets people who are already searching for the types of products or services you offer.

There are three dominant tools in search engine marketing – Google, Yahoo, and Bing. Google has always had the largest share and that’s why it’s always best to start with Google AdWords.

Simple steps to a successful Google AdWords campaign

1. Create a unique campaign for each general category of products or services you offer.

2. Create multiple campaigns if you need to target several different geographical areas or languages. With Google AdWords, location and language can be selected only at the campaign level.

3. Allocate budget. You can set a budget for each individual campaign and track the effectiveness of each one.

4. Create ad groups. Ad groups break your campaign down, allowing you to target specific keyword phrases for several different ads. You can create multiple ads in each ad group, and one set of keyword phrases.

5. Write the ad copy and test it! Google Adwords allows you to test multiple variants of copy to determine what works best for you.

6. Select keywords. Once you’ve created your campaign and ad groups, you need to target them using keyword phrases. The more targeted your keyword phrases, the higher your chances of a conversion and the lower the cost.

7. Launch your campaign. It’s usually almost instant and at the most it will only take up to 24 hours. Ads will begin appearing within minutes in most cases, and impressions and clicks will begin to show up on your dashboard.

8. Continue monitoring and improving your campaign. Once the campaign is live you’ll have to review it daily. Optimising your ads and website pages is one of the most important activities in making your campaign successful.

There are three important factors to remember: constant monitoring, results analysis, and improvement. You’ll get the best results from your AdWords campaign if you select wisely and continuously monitor the results.

However, maintaining a campaign takes time. So before you start a campaign think about hiring an agency. An agency will help you plan, execute and optimise your AdWords campaign, and most importantly, save you time so you can concentrate on your business.

To find out how Pad Media can help you achieve success with Google Adwords call us on 020 8399 9782 or email info@padmedia.co.uk

Separated by a common language, guest post by Roy Jacobsen | Client of the month: The Green Cornwall

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

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