Spot the solution – a riveting new take on motorway Eye-Spy

This entry was posted on Friday, August 23rd, 2013 at 6:30 PM

Just in time solutionsHere’s a new way to relieve motorway boredom – Spot the Solution! It’s not difficult: you’ll see lots of them painted proudly onto the side of lorries as companies deliver their solutions up and down the country. Because adding the word ‘solutions’ to a strapline, or in some cases, the company name, sounds so professional and dynamic doesn’t it?

You could spice up the game by choosing the best worst use of the dreaded word or the most baffling. Here is just a selection of  the ones I’ve spotted recently:


The General Category

Total Water Solutions from Good Water (complete with hazard and poison signs just underneath)

Independent Workwear Solutions (that would be clothes then)

Environmental Consultants Sustainable Solutions

The ‘Works Without Solutions’ Category

Vehicle Solutions Vehicle Hire and Rental (What’s wrong with Vehicle Hire and Rental?)

Medical Gas Solutions

EON smarter metering solutions

Star prize in this category goes to ‘Vehicle Solutions’.

The ‘So What Do You Do?’categoryTop Solution

Warberer’s Optimum Solution (sounds rather sinister…)

Sustainable Group Energy Solutions

Maningly Co Product Solutions

CBES Constructive Solutions (go figure)

Delivering Retail Solutions (“Hello, here’s the consignment of retail solutions you ordered…”)

Specialist Access Solutions

Lifting Solutions (for lifting what?)

Just in Time Solutions

Total Engineered Solutions

Top Solution

Warberer's Optimum SolutionAh. Too many beauties in this category to choose an outright winner. The star prize is shared between Warberer’s, CBES, Top Solutions and Just in Time Solutions. Why waste ink on something so esoteric?






Here are a couple without solutions. They’re just silly:

Delivering Sustainable Distribution (Uh?)

Excellence. Simply delivered

Support that works as hard as a cat (Hello – have you ever observed a cat? Below are some pictures of our cat hard at work)

Monty sleeping on the sill

Monty snoozingMonty in his basket
















So, over to you but please play this game safely and responsibly! I should stress that I do have a passenger to do the scribbling and photography for me… honest officer.


Client of the Month – New Era Internet | Choosing key words… with Peter and Jane

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog