brand straplines
What’s the point of political slogans?
Hot on the heels of my post about straplines, here’s a BBC News online article speculating on the sound-bite Cameron will use to close the Tory conference.
As with straplines, a lot of thought and care has to go into political party soundbites. Yeah, I know. Hard to believe when you hear some of them. Some sound as though they’ve been scribbled on an expenses chit in the back of a limo, on the way back to that second home. Others reek of a slick advertising agency.
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A few little words – why straplines matter
I spotted one of the most ill-considered company straplines I think I’ve ever seen the other day. I was on my way into Kingston when I noticed the logo on the van in front of me.‘National Clamps’, the jolly, bright yellow logo proclaimed.
But it was the line that cut through the logo that made me snort with derision. Written in a soft script typeface, to give it that human touch, was the phrase ‘We Care’. ‘National Clamps – We Care’? Do me a favour.
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