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Marketing confessions of a shy, retiring copywriter
When I saw Jupiter Jasper Marketing’s blogging competition, http://bit.ly/lpyv7p, I thought I’d give it a go and enter. For one it gives me a topic for a blog post – not always easy to find when you’re busy. And it’s a chance to share some of the things I’ve learnt in business. The topic for the competition is ‘My biggest lesson in marketing so far’, so here’s mine: consistency.
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One hundred million trillion ways to sum up your business
Whatever you’re writing, whether it’s a business letter, web page, newsletter item, or brochure, finding the right words isn’t easy. You have to choose words that clearly and succinctly sum up your business, service or product . And they have to resonate with your audience. But if you think that’s difficult how about this for a fact? There are up to one hundred million trillion ways you could write a 20 word sentence.
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