storytelling

Client of the month: The Green Cornwall

OK. I admit it. Client of the month isn’t an original idea. I’ve pinched it from friend and frequent collaborator, Robert Games of Padmedia.  Thanks Rob!

I think it’s a great way to let you know what I do, and at the same time, tell you about some of the lovely, inspiring people I work with. And no prizes for guessing how often I’ll be posting it ..

First up is The Green Cornwall - luxury house and holiday cottages on the edge of Bodmin Moor.

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Household words* – what our language owes to Shakespeare

The Yvonne Arnaud's striking Macbeth poster

I went to see a production of Macbeth on Tuesday night by the Icarus Theatre Collective at The Yvonne Arnaud Theatre in Guildford.

The staging was stark, dark and fabulous, and sitting there watching some excellent performances from the small cast of seven, I was reminded how much our language owes to Shakespeare.

OK. I know you Bard haters and detractors will disagree but so many of his phrases are still commonplace in our language almost four centuries after his death. 

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What’s the connection between beekeeping and a literary figure? It’s elementary!

I’m working on a project at the moment that makes me feel very lucky to be doing what I do to earn my crust. I’m editing a book on beekeeping for novices by a talented photographer, David Wootton. And it reminded me about something my beekeeping friend, Jules, told me about a connection with Sherlock Holmes.

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Let me tell you a story

current_issue_summer2011I’ve just read a great article in Intelligent Life – The Economist’s quarterly magazine – by Robert Butler an arts and environmentalist blogger.

Basically it’s about getting your message across, and Butler uses environmentalists to make his point. Now, I’ve no idea whether or not this is true but he claims they have a tendency to hit people with stats, results and conclusions.

He says this closes the subject down and doesn’t allow the other person’s mind anywhere to go. His recommendation to Greens is to ditch information overload, “in favour of suggesting details that actually catch people’s interest and allow the other person to get involved.”

It’s good advice that also applies to our marketing materials.

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Hello. I'm Elaine, I'm a copywriter and this is my blog.

It's mostly about words and writing - things that inspire me, entertain me, and make me smile. Sometimes it's about things that horrify me so much I want to scream and shout!

I hope you enjoy it and find it useful. And speaking of useful - scroll down and take a look at the Oxford Dictionaries tool.

Click here to find out a bit more about me.

Word Alchemy Blog