writing

It’s just so ironic

Let’s start with a little sing-song. All together now…

“It’s like rain on your wedding day

It’s a free ride when you’ve already paid

It’s the good advice that you just didn’t take

And isn’t it ironic … don’t you think?”

Well, no actually I don’t. Bad luck – yes. Ironic – no. So when should you use the word ironic?

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One hundred million trillion ways to sum up your business

Whatever you’re writing, whether it’s  a business letter, web page, newsletter item, or brochure,  finding the right words isn’t easy.  You have to choose words that clearly and succinctly sum up your business, service or product . And they have to resonate with your audience. But if you think that’s difficult how about this for a fact? There are up to one hundred million trillion ways you could write a 20 word sentence.

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